Up to 24HR wear
100% Vegan
No-budge matte
Lightweight, non-tightening formula with Adapti-Flex Technology for more comfort and flexibility
Formula with Triple Hyaluronic Acid + Upcycled Cranberry Extract protects lips
Suitable for sensitive lips
One-step application: Patented lip-hugging applicator delivers a smooth coat of vibrant color, while the pointed tip lines lips with controlled precision for mess-free application
16 vibrant matte shades designed with all complexions in mind. Find your undertone on the bottom of the pack.
Overall rating: 4.2 / 5 from 5 reviews.
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"Love this lipstick. Stays on all day. No smearing on cups or glasses and favourite is icon era which is so vibrant !"
"I chose a colour from the chart on the display in Boots. The colour of the lipstick is much redder and not what I was expecting. I have worn it twice. I find the applicator really messy and difficult to use. When you pull the applicator out it is too heavily covered in lipstick. You have to try and remove some into the tube. The lipstick dries very quickly. My lips felt dry and uncomfortable all day. I found that at the end of the day I was left with a dark line around my lips and less lipstick filled in where it had been. It was all very difficult to remove either make up remover and face wipes. I’m now left with sore lips and applying lip salve. I will not be buying another one of these. Very disappointed."
"The applicator is so nice! This glides over your lips feeling really smooth and such a clean application, the colour is beautiful and so vibrant"
"Put on at breakfast time, still there at dinner time and that included lunch and two dog walks in the chilly weather and having to blow my nose frequently. Best long-lasting lipstick ever!"
"I bought this in the shade Real deal 4 months ago, and I was so impressed with the product. The applicator is so comfortable and the colour has a good pigment. Feels very light and is transfer proof. Although after eating I found the product chipping off."
